THE ROLLER OF THE MEDIA AS A “SOFT POWER” IN INTERNATIONAL RELATIONS
Keywords:
Media, Soft Power, International Relations, Cultural Diplomacy, Global Perceptions, Political Discourse, Public Diplomacy, Media Influence, Digital Media, Cultural Exchange.Abstract
This article provides a comprehensive examination of the role of media as a soft power tool in international relations, exploring how media influences global perceptions, shapes political discourse, and serves as a powerful instrument for cultural diplomacy. The study emphasizes the transformative impact of traditional and digital media on global communication strategies and international influence. Through an extensive analysis of relevant literature and case studies, the research highlights the growing significance of media as a non-coercive means of projecting power and promoting national interests.
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