THE INFLUENCE OF PSEUDONYMS ON MARKETING AND BRAND BUILDING

Obobakirova Valizaoy,Abdullayeva Dilnavoz

Authors

Obobakirova Valizaoy,Abdullayeva Dilnavoz Andijan state institute of foreign languages Author

Keywords:

Pseudonyms, branding, marketing strategy, personal branding, corporate identity, digital marketing, brand recognition, market positioning.

Abstract

This article explores the significance of pseudonyms in marketing and brand development, highlighting how alternative names help businesses and individuals establish unique identities, enhance market appeal, and strategically position themselves in competitive industries. It examines the various applications of pseudonyms in personal branding, corporate identity, product marketing, and digital commerce.

References

1.Valizaoy, O. (2024). THE SEMANTIC ASPECTS OF PSEUDONYMS: UNDERSTANDING THEIR SIGNIFICANCE AND ROLE. Ethiopian International Journal of Multidisciplinary Research, 11(12), 255-257.

2.Valizaoy, O., & Feruza, M. (2024). TURKIY TILLAR ANTROPONIMIYASINING O ‘RGANILISHI. XALQARO ILMIY-AMALIY KONFERENSIYALAR, 1(1), 87-89.

3.Lysyanskaya, A., Rivest, R. L., Sahai, A., & Wolf, S. (2000). Pseudonym systems. In Selected Areas in Cryptography: 6th Annual International Workshop, SAC’99 Kingston, Ontario, Canada, August 9–10, 1999 Proceedings 6 (pp. 184-199). Springer Berlin Heidelberg.