CHALLENGES IN TRANSLATING SOCIAL MEDIA MARKETING TERMS BETWEEN ENGLISH AND UZBEK: Qarshi davlat universiteti Lingvistika kafedrasi, Phd Maxmudova Umida Ural qizi taqrizi ostida

Ismoilova Mamlakat Qurbonovna

Authors

Ismoilova Mamlakat Qurbonovna Asian technology university Author

Keywords:

Social media marketing, translation challenges, lexical gaps, semantic shifts, localization, Uzbek language, digital marketing, terminology standardization, transliteration, cultural adaptation.

Abstract

This paper explores the challenges of translating social media marketing (SMM) terminology from English to Uzbek. Due to the dominance of English in digital marketing, translation inconsistencies arise, affecting comprehension and implementation. Using qualitative research methods, this study identifies key issues such as lexical gaps, semantic shifts, and localization difficulties. The findings emphasize the need for standardizing Uzbek SMM terminology to enhance communication and knowledge dissemination.

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