SOFT GEOPOLITIC POWER OF REPUBLIC OF KOREA

Elov Farrukh Akmalovich,Urinov  Sodik  Jamilovich,Doniyorova Nodira

Authors

Elov Farrukh Akmalovich,Urinov Sodik Jamilovich,Doniyorova Nodira 1st year master degree of Journalism and Mass Communication University of Uzbekistan,teacher of vocational school № 1 ,teacher of school № 46, Gijduvan district , Bukhara region Author

Keywords:

Soft power , phenomenon, PSY, Gangam Style , K-pop , BTS ,Squid Game ,social media ,Guinness Book,

Abstract

In this article , the main geopolitic ways of Repubic of Korea were shown widely and with samples. Also , the article explains how has South Korea's soft power captivated the world effectively and its not only results of economic policy of Seoul`s public diplomacy but the South Korean government invests Korean pop culture , national kitchen and this phenomenon creates a ripple effect.

References

Choe Sang-Hoon, “From BTS to 'Squid Game': How South Korea Became a Cultural Juggernaut,” New York Times, Nov. 3, 2021, https://www.nytimes.com/.

“BTS and their 23 records enter Guinness World Records 2022 Hall of Fame,” Guinness World Records, 2 Sept. 2021, https://www.guinnessworldrecords.com/.

Anna Chan, “BLACKPINK Becomes First Music Act to Reach 75 Million YouTube Subscribers,” Billboard.com, June 28, 2022, https://www.billboard.com/

"Spotify Celebrates K-Pop With Relaunch of Its Flagship Playlist K-Pop ON ON! (e)," For the Record, March 2, 2022, https://pr-newsroom- wp.appspot.com