AGROTURIZMDA RAQAMLI MARKETING STRATEGIYALARI: MAHALLIY BRENDLARNI GLOBAL BOZORGA CHIQARISH

Ergashboyev Minghojiddin Jasurbek o‘g‘li

Authors

Ergashboyev Minghojiddin Jasurbek o‘g‘li Samarqand davlat veterinariya meditsinasi, chorvachilik va biotexnologiyalar universiteti Iqtisodiyot fakulteti 2-bosqich talabasi Author

Keywords:

Agroturizm, raqamli marketing, SEO (Search Engine Optimization), ijtimoiy tarmoqlar, email marketing, global bozor, mahalliy brendlar, turizm sanoati, onlayn marketing strategiyalari, brendni rivojlantirish, mahalliy va xalqaro bozorlar, turizmning raqamli kelajagi.

Abstract

Ushbu maqola agroturizmda raqamli marketing strategiyalarining ahamiyatini o‘rganadi va mahalliy agroturizm brendlarini global bozorga chiqarish jarayonidagi roli tahlil qilinadi. Agroturizm, qishloq joylaridagi turizmni rivojlantirishga qaratilgan faoliyat sifatida, so‘nggi yillarda global bozorni kengaytirish uchun raqamli marketing vositalarini qo‘llashda sezilarli o‘sishga ega bo‘lmoqda. Tadqiqotda SEO, ijtimoiy tarmoqlar, mobil ilovalar va email marketing kabi raqamli vositalar yordamida agroturizm brendlarining xalqaro miqyosda qanday muvaffaqiyatlarga erishganligi o‘rganiladi. Statistik tahlillar, so‘rovlar va ekspert intervyulari orqali mahalliy brendlarning global bozorga kirish jarayonida yuzaga kelgan imkoniyatlar va muammolar tahlil qilinadi. Maqola agroturizmda raqamli marketing strategiyalarining samaradorligini oshirish uchun amaliy tavsiyalarni taklif etadi va kelajakdagi tadqiqotlar uchun yo‘nalishlarni ko‘rsatadi.

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