REPRESENTATION OF COGNITIVE ASPECTS IN LINGUISTICS AND THEIR ASSOCIATION WITH MEDIA FRAME
Keywords:
cognitive linguistics, media framing, cognitive bias, metaphor in media, mental representation, public perception, cognitive models, media discourseAbstract
This article investigates the actuality of cognitive linguistics in relation to media framing, emphasizing how cognitive processes and linguistic strategies intertwine to shape public perception. The relationship between cognitive structures and the linguistic choices used by the media underscores the significant role of language in constructing and disseminating narratives. The paper examines the cognitive mechanisms—such as framing, metaphor, categorization, and mental models—used by media outlets to influence and guide audience interpretation. This study highlights the profound importance of understanding the cognitive aspects behind media communication, which directly impact societal thought, behavior, and discourse.
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