THE ROLE OF LANGUAGE IN ADVERTISING AND CONSUMERISM

Authors

  • Ortiqboyeva Rayhona Mansur qizi, Khamitov Eldorbek Erkin oʻgʻli A Student of Chirchik State Pedagogical University Scientific Advisor, A senior lecturer, Chirchik state pedagogical university Author

Keywords:

Advertising, consumer behavior, consumerism, linguistic choices, marketing strategies.

Abstract

This article is devoted to exploring the critical role of language in advertising and consumerism. It examines how linguistic choices and persuasive techniques shape consumer perceptions and behaviors, influencing purchasing decisions. By analyzing various advertising strategies, the article highlights the interplay between language and cultural values in marketing. Ultimately, it emphasizes the importance of understanding language’s impact on consumerism in today’s global marketplace.

References

1. Holt, D. B. (2002). Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding. Journal of Consumer Research, 29(1), 70-90. https://doi.org/10.1086/339922

2. Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson Education.

3. Lindstrom, M. (2005). Biology: Truth and Lies About Why We Buy. Crown Business.

4. Mackay, H. (2015). The Language of Advertising: The Importance of Effective Communication in Marketing. International Journal of Marketing Studies.

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Published

2024-11-03

Issue

Vol. 5 No. 02 (2024): ILM-FAN YANGILIKLARI KONFERENSIYASI

Section

Articles