PECULIARITIES OF ORGANIZATION OF TRADE OF LOCAL PRODUCTS AND SUBJECTS PARTICIPATING IN IT
Keywords:
Local markets, Producers, Consumers, Distribution channels, Direct sales, Cooperatives, Marketing strategies, Sustainability, Government support, StakeholdersAbstract
Local product sales differ significantly from larger global systems due to their unique market structure, distribution channels, and marketing strategies. Local markets are typically smaller, fragmented, and focused on niche segments such as organic or artisanal products. Direct sales through farmers' markets, local stores, and digital platforms, alongside cooperatives, enable producers to minimize intermediaries and expand their reach. Marketing emphasizes local identity, sustainability, and community connection. Key stakeholders, including producers, consumers, intermediaries, and government organizations, play vital roles in shaping the success and sustainability of local product markets
References
1.Philip Kotler - Expert in marketing principles and strategies.
2.Michael Porter - Known for his work on competitive strategy and market dynamics.
3.Elinor Ostrom - Focused on governance and resource management, relevant to local markets.
4.Gary Hamel - Contributed to strategic management and innovation.
5.R. Edward Freeman - Known for stakeholder theory, important for understanding the roles of various market players.
