ANGLICISMS IN RUSSIAN ADVERTISING TEXTS
Keywords:
linguistics, anglicisms, advertising, Russian, English, contrast, uniqueness,intensity.Abstract
The problem of using English words in advertising texts is a factual one. We are all consumers and because of advertising, we choose products or services. The main purpose of our investigation is to determine the frequency of use of English words in Russian names of stores and companies. Russian Russian advertising texts use English borrowings as a source of enrichment of the Russian language.
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