THE ROLE OF MARKETING IN ECONOMIC GROWTH AND PROSPERITY
Keywords:
Marketing, economic growth, consumer demand, innovation, competition, economic well-being, value creation, business growth, employment, market development, globalization.Abstract
This thesis explores the critical role of marketing in driving economic growth and prosperity. It examines how marketing activities stimulate demand, foster innovation, promote competition, and contribute to overall economic well-being. The article emphasizes the importance of marketing in connecting businesses with consumers, facilitating trade, and promoting a dynamic and thriving economy.
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