MECHANISMS TO ENSURE THE ECONOMIC STABILITY OF ENTERPRISES IN THE FIELD OF SERVICES
Keywords:
job creation, economic growth, worker protections, varied customer needs, digital technologies.Abstract
The service sector, a cornerstone of modern economies, is characterized by its dynamism, adaptability, and susceptibility to economic fluctuations. Ensuring the economic stability of service enterprises is crucial for job creation, economic growth, and overall societal well-being. This article explores a range of mechanisms that can empower service enterprises to navigate turbulent economic waters and achieve sustained success.
References
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review.
Lovelock, C., & Wirtz, J. (2016). Services Marketing. Pearson Education.
Senge, P. M. (2006). The Fifth Discipline: The Art & Practice of the Learning Organization. Doubleday.
World Economic Forum. (2020). The Global Competitiveness Report 2020.
McKinsey & Company. (2020). The Future of Service: A Global Perspective.