SOCIAL MEDIA MONITORING TECHNOLOGIES

Abstract

Social media monitoring technologies have become essential tools for businesses, governments, and individuals to track, analyze, and respond to online interactions. These technologies encompass various techniques and tools to collect data from social media platforms, analyze user behavior, and derive actionable insights. This thesis explores the landscape of social media monitoring technologies, detailing the processes involved in data collection, analysis, and visualization. Emphasis is placed on the practical applications and comparative effectiveness of different tools and techniques.